Balancing Customer Insight and Business Convictions

A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing …

It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.

The truth is, many micro-influencers with 1,000 - 4000 followers will produce better business results for a company than a verified account with 300,000 followers because they have more “depth.” 

I talk more about this and other strategies small businesses can use to grow sales in 2019 :

1. Charge more for your time

2. Understand the impact of Micro Influencers

3. Balance listening to the market & holding your conviction 

Check it out and let me know what you thought @GaryVee on Twitter!