Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)
Jan 26, 2026
A deep dive into why employee advocacy on LinkedIn stalls when leaders try to control everything and staff avoid posting. Short takes on leader fears, employee anxieties, and how over‑management kills authenticity. Practical focus on communication, modeling, training and pairing company pages with employee voices to boost visibility and trust.
AI Snips
Chapters
Transcript
Episode notes
Alignment, Not Content, Is The Problem
- Misalignment between leaders and employees is the root cause when employee advocacy fails on LinkedIn.
- Understanding both perspectives reveals the real problem is people, not content or tools.
Listener DM Illustrates The Tension
- Michelle shares a listener DM about leaders demanding only company-focused posts from employees.
- The message shows this conflict is common across industries and company sizes.
Why Leaders Want Control
- Leaders' fears (poaching, reputation, ROI) drive their desire to control employee posts.
- Those fears are real and must be acknowledged before asking leaders to loosen restrictions.