Communication, not rules, activates people

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.

Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.

Key moments in this episode -

00:00 The Alignment Problem in Employee Advocacy

00:47 The Human Side of LinkedIn

01:26 Leadership Perspective on LinkedIn

05:31 Employee Perspective on LinkedIn

09:02 The Power of Communication

11:20 Alignment and Activation

14:25 Clarity and Confidence

CONNECT WITH MICHELLE J RAYMOND

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

#LinkedIn #EmployeeAdvocacy #B2BMarketing