Behind the Craft
The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)
Aug 11, 2024
In this engaging discussion, Lee Robinson, VP Product at Vercel and seasoned expert in developer experiences, dives into what truly captivates developers. He emphasizes the importance of open and honest communication in product development, outlining how developers prefer free tiers and clear documentation. Lee also critiques the common pitfalls in developer marketing and documentation, revealing how trust and genuine engagement are essential. Plus, he explores the future of AI in creating interactive documentation that resonates with developers.
45:08
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Quick takeaways
- Building strong relationships with developers through direct engagement and addressing their concerns enhances product trust and user experience.
- Effective developer marketing relies on clear documentation, transparent communication, and balancing excitement with realistic product capabilities to foster curiosity.
Deep dives
The Importance of Developer Engagement
Building a successful product for developers hinges on effective communication and relationship-building with them. Engaging directly with developers helps creators understand what aspects of the product work, what needs improvement, and gather invaluable feedback. Asking detailed questions, such as the 'five whys,' allows product teams to dig deeper into user frustrations and uncover underlying issues that may not be immediately apparent. Swiftly addressing these concerns and making iterative changes can significantly enhance the overall user experience.
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