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22min chapter
The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)
Behind the Craft
Navigating Developer Marketing
This chapter explores the intricacies of developer marketing, contrasting it with traditional methods and highlighting the need for trust and community building. It emphasizes the importance of honest communication, hands-on experiences, and gathering user feedback throughout the product development process. Key insights include becoming intimately familiar with products as 'customer zero' and the value of iterative drafting in creating engaging content for developers.
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