180 (Lead): Steal Kyle Asay’s Sales Competency Framework to Produce World-Class Sellers
Dec 7, 2023
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Sales expert Kyle Asay introduces his Competency Framework, emphasizing coaching and personal growth. They discuss tactics for closing pipeline and defining a great day. Topics include identifying and tracking sales competencies, sales training and coaching, the debate between connects and cold calls, and breaking the bad habit of data-driven decision making.
Implement the Good Day Framework to define clear expectations and goals for sales reps, focusing on high-value activities and holding them accountable for their performance.
Break down specific competencies and micro-skills to identify areas for improvement, track a rep's progress, and develop targeted performance improvement plans.
Deep dives
The Good Day Framework and Accountability
Kyle AC introduces the Good Day Framework, a concept that focuses on providing clarity and accountability to sales teams. The framework encourages leaders to sit down with their reps and define what a great day looks like from their perspective, establishing clear expectations and goals. By defining and tracking these outcomes, such as the number of conversations and adding new prospects to the pipeline, reps are motivated and held accountable for their performance. The Good Day Framework ensures that reps are focused on high-value activities and not confusing busy work with productivity.
Anti-Skill-Will Matrix and Competency Evaluation
Kyle AC emphasizes the importance of understanding the specific competencies and micro-skills that make top performers excel rather than labeling reps as having high or low skill and will. He suggests breaking down each skill into its component parts and tracking a rep's performance and progress against these specific competencies. This enables leaders to identify areas where reps need the most help and develop targeted performance improvement plans. Kyle highlights the need for regular assessment and agreement between leaders and reps on the skills that need improvement, ensuring that coaching efforts are focused on areas that will have the greatest impact.
Next Quarter Weighted Pipeline as a Key Metric
Kyle AC introduces the concept of next quarter weighted pipeline as his favorite metric. This metric measures the value of potential deals weighted by their probability of closing. It provides a controllable and critical indicator of a rep's pipeline health and allows for proactive pipeline generation. By consistently focusing on generating and maintaining a strong weighted pipeline, reps can improve their sales velocity and ultimately lead to greater predictability and success in achieving their sales targets.
Coaching as the Key to Rep Development
Kyle AC emphasizes the importance of coaching and personal development for sales reps. He highlights the shift in the new generation of sellers who are addicted to growth and personal development. Kyle believes that effective coaching leads to better results and engagement from reps. He encourages leaders to prioritize coaching over other tasks and stresses the significance of accountability, having difficult conversations, and creating a culture of development. By providing targeted one-on-one coaching, leaders can have a significant impact on individual rep growth and overall team success.
Pick 1-3 competencies to coach a rep on max. Train your team, then establish a coaching rhythm to reinforce the training and a metric to track it.
Get your managers bought in otherwise your training will fall flat. Turn your managers into microphones instead of filters.
Give your reps multiple ways to get to a “good day” — build a Good Day Framework that assigns points to both inputs and outcomes.
If you have a rep who isn’t willing to work hard at the professional development plan that both you AND they agreed to… why would you keep working with that rep?
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RVP, High Tech Acquisition for North America @ MongoDB
RVP, High Tech Acquisition - Midwest, Northeast, and Canada @ MongoDB