11min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

180 (Lead): Steal Kyle Asay’s Sales Competency Framework to Produce World-Class Sellers

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

The Debate between Connects and Cold Calls in Sales

This chapter explores the philosophy behind holding sales reps to a specific number of dials versus a number of connects per week. It emphasizes the importance of measuring conversations rather than calls and setting controllable metrics for sales teams.

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