18 - Hitting $1.65M Revenue in the Digital Services Market with Joe Benson
Jun 14, 2024
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Join Nik as he chats with Joe Benson, the mastermind behind Eversite's 'Website as a Service' model. They discuss bootstrapping the business, importance of conversion-centric websites, and customer acquisition costs in the digital services market.
Eversight's 'Website as a Service' model ensures steady revenue flow for clients through monthly payments, fostering continuous website updates and support.
Focusing on conversion-centric websites and offering tailored digital marketing services drives business growth and enhances clients' online presence.
Deep dives
Eversight's innovative 'website as a service' approach
Eversight, led by Joe Benson, offers a unique 'website as a service' model that deviates from the traditional per-project pricing. Clients pay a monthly fee of $399, including custom builds and ongoing maintenance. This shift in approach ensures clients don't face cash flow issues after website creation, emphasizing continuous updates and support.
The integration of website development and digital marketing
Eversight's strategy combines website development with digital marketing services, focusing on conversions and driving traffic. By offering tailored advice and continuous improvements, they enhance clients' web presence and ensure efficient funnel optimization. The emphasis is on maintaining updated, conversion-focused websites to drive business growth.
Financial insights and growth projections
Eversight's healthy business growth is evident, with 95% customer retention since the inception of 'Eversight' and an expansion to 115 active clients currently. Demonstrating a customer acquisition success rate of $500-$1000, Eversight projects clear revenues around $1.65 million, aiming for further team expansion and revenue enhancement. Joe Benson's strategic focus on efficient processes and client value ensures a strong foundation for continued success.
Ever wondered how to keep a digital agency thriving for over 20 years? Join me, Nik (https://x.com/CoFoundersNik), as I chat with Joe Benson (https://x.com/joebensonx), the mastermind behind Eversite's innovative 'Website as a Service' model. Joe explains how he and his brother bootstrapped their childhood passion for tech into a thriving business. Get the inside scoop on how they managed to maintain high customer retention rates and why focusing on conversion-centric websites is crucial for any business.
___________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. ___________________________
This week we covered:
01:00 Website as a Service: A New Model
05:34 Joe's Journey: From Hobby to Business
10:51 Bootstrapping the Business
14:38 The Importance of a Website in Marketing
20:27 Customer Acquisition Costs
23:03 Business Model and Payment Structure
27:27 Conclusion and Contact Information
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