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Naavik Gaming Podcast
Monopoly Go! and Baldur’s Gate III: The Hasbro Perspective
Aug 20, 2024
David Taylor, from Hasbro, discusses the company's impressive transition into the digital gaming space, generating $3.25 billion in the last year. He highlights successful launches like Baldur's Gate III and Monopoly Go! and the innovative licensing strategies that fueled their growth. The conversation also delves into the revitalization of Dungeons & Dragons through digital tools, partnerships, and potential advancements in virtual reality. Taylor shares insights on balancing the toy and gaming profit margins while teasing exciting upcoming retro game releases.
52:20
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Quick takeaways
- Hasbro's licensing strategy has made it the largest entertainment IP licensor in video games, generating $3.25 billion in revenue last year.
- The development of Monopoly Go highlights Hasbro's balance between innovation and brand fidelity, showcasing the importance of player feedback in game design.
Deep dives
Hasbro's Dominance in Licensing
Hasbro has emerged as the leading toys and entertainment licensor in video games, achieving a remarkable revenue of $3.25 billion from licensed games in the past year. This figure nearly doubles the revenue of Disney, which is known for its strong franchises like Marvel and Star Wars. Key successes such as Baldur's Gate 3 and Monopoly Go highlight Hasbro's strategic approach in the digital gaming space, as the company effectively transitions its iconic properties into engaging interactive experiences. The successful licensing strategy not only showcases Hasbro's rich portfolio but also strengthens its position as a major influence within the gaming industry.
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Discover
highlights
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