Hasbro is known for iconic properties like Dungeons and Dragons and Monopoly, but is sometimes overlooked as the licensor of incredible video game successes such as Baldur's Gate III and Monopoly Go!
In the last 12 months, Hasbro's licensed games have generated a staggering $3.25 billion, making it the largest entertainment IP licensor in video games, and almost doubling the revenue of the next largest licensor, Disney, which includes powerhouse franchises like Marvel and Star Wars.
David Taylor sat down with Eugene Evans, the Senior Vice President of Digital Strategy and Licensing at Hasbro. In this episode we dive into Hasbro's approach to licensing IP to video game developers and how they’ve successfully transitioned their business from the physical playground to the virtual realm.
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Sound design by Gavin Mc Cabe.
