The Boeing 737 MAX crisis: Leadership in a time of crisis

The Boeing 737 MAX crisis serves as a case study for leadership in times of crisis. The case highlights the cultural issues at Boeing and the pressures faced by CEOs in handling such situations. The root cause of the problem was Boeing's decision to modify the 737 rather than design a completely new aircraft, driven by short-term competition and cost-cutting. The modifications, including the MCAS system, were made without adequately informing and training the pilots, leading to fatal accidents. The role of the CEO in a crisis is crucial, requiring them to be proactive, empathetic, and publicly accountable.