5min chapter

Cold Call cover image

What Went Wrong with the Boeing 737 Max?

Cold Call

CHAPTER

Leadership Challenges at Boeing: Lessons from the 737 MAX Disasters

In this chapter, the speakers analyze the cultural issues at Boeing and discuss the lapses in judgment or leadership that may have contributed to the crashes of the Boeing 737 MAX planes. They explore the challenges faced by the CEO and executives during the crisis and highlight important learning points from the cases.

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