Entrepreneurs on Fire Creating a Luxury Leadership Brand with Shaan Rais
11 snips
Dec 4, 2024 Shaan Rais, a luxury branding consultant, helps CEOs and entrepreneurs elevate their market positions. He discusses how price reflects value, arguing that higher prices attract wealthier clients requiring less effort. Shaan emphasizes transforming personal challenges into compelling leadership stories and the importance of authenticity for a strong personal brand. He believes that effective value propositions can empower newcomers to inspire others, while also sharing insights on raising prices through unique branding strategies.
AI Snips
Chapters
Books
Transcript
Episode notes
Building a Strong Personal Brand
- Build a personal brand reflecting strengths, then story, then value.
- Focus on how your story helps others achieve their goals, becoming a bridge to their success.
Adapting to Change
- During COVID, Shaan Rais transitioned his coaching business to online platforms.
- In under 90 days, he generated $450,000, demonstrating the power of adapting and leveraging existing skills in a new market.
Differentiating as a Luxury Item
- Position yourself as an expert, emphasizing exclusivity and high-quality service.
- Focus on delivering outcomes that elevate your client's status or results.
