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Creating a Luxury Leadership Brand with Shaan Rais

Entrepreneurs on Fire

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Transforming Challenges into Leadership Branding

This chapter explores how personal challenges can shape a compelling leadership brand, highlighting the crucial role of authenticity in a competitive market. Through the lens of the COVID-19 pandemic, the speaker shares insights on adapting and pivoting to online platforms while positioning oneself as a luxury brand. The importance of niching down to define unique value propositions is emphasized, illustrating how even those with less experience can still teach and inspire others.

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