Outbound Squad [Live Training] Cold Email: How to land a ton of meetings (without wasting hours personalizing)
May 20, 2025
Jack Wauson, an SDR Manager at Mixmax, and Florin Tatulea, the Founder of SalesFlow and an outbound wizard, dive into the art of cold emailing. They discuss how to personalize messages without excessive research, utilizing effective structures and engaging subject lines. The conversation reveals strategies for maximizing efficiency with simple tools, building interest before requests, and utilizing social proof for better responses. Key tips include keeping emails brief and relatable while optimizing for mobile to enhance outreach success.
AI Snips
Chapters
Transcript
Episode notes
Prospects Read Emails Only 9 Seconds
- Prospects spend about nine seconds reading a cold email after opening it. - Emails longer than 50 words risk not being fully read, so keep them concise.
Personalize Using Company Info
- Personalize cold emails around company-specific observations, not just individual details. - Use accessible info like FAQ pages or service features to connect with prospect needs.
Make Emails Mobile-Ready
- Format emails for mobile first: use short paragraphs and limit word count to around 50-75 words. - Mobile-optimized emails significantly improve readability and response rates.