Florin Tatulea

In this lively showdown, Evan Greek, a top cold-email performer at Gong, faces off against Florin Tatulea, the Head of Sales Development at Common Room. Both guest experts craft emails in real-time to tackle quirky prompts. They reveal how AI helps them create personalized messages swiftly, while adding human touches for impact. The competition also highlights strategies for engaging with big brands and individual buyers. With a close score, Florin takes the win, but both share invaluable insights on personality and the importance of social proof in outreach.

Florin Tatulea, Head of Sales Development at Common Room and an expert in intent-based selling, shares invaluable insights on effective cold outreach. He emphasizes the importance of categorizing intent signals for timely responses and discusses creating a vibrant call blitz culture to boost team engagement. Florin advocates for blending personalized outreach with company insights rather than relying solely on signals. He also introduces the 80/20 email framework, enabling sales reps to craft compelling messages with less effort.

Florin Tatulea, Head of Sales Development at Common Room and a master of intent-based selling, shares valuable insights on optimizing sales development. He discusses signal prioritization to categorize outreach and the power of call blitzes in creating an energetic team environment. Florin emphasizes effective personalization by combining signals with company insights and introduces the 80/20 email framework for streamlined communication. His tips on leveraging automation and fostering a collaborative culture in virtual sales floors are sure to inspire sales teams everywhere.