Florin Tatulea, Head of Sales Development at Common Room and an expert in intent-based selling, shares invaluable insights on effective cold outreach. He emphasizes the importance of categorizing intent signals for timely responses and discusses creating a vibrant call blitz culture to boost team engagement. Florin advocates for blending personalized outreach with company insights rather than relying solely on signals. He also introduces the 80/20 email framework, enabling sales reps to craft compelling messages with less effort.

Florin Tatulea, Head of Sales Development at Common Room and a master of intent-based selling, shares valuable insights on optimizing sales development. He discusses signal prioritization to categorize outreach and the power of call blitzes in creating an energetic team environment. Florin emphasizes effective personalization by combining signals with company insights and introduces the 80/20 email framework for streamlined communication. His tips on leveraging automation and fostering a collaborative culture in virtual sales floors are sure to inspire sales teams everywhere.