30 Minutes to President's Club | No-Nonsense Sales #536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director
21 snips
Jan 6, 2026 In this lively showdown, Evan Greek, a top cold-email performer at Gong, faces off against Florin Tatulea, the Head of Sales Development at Common Room. Both guest experts craft emails in real-time to tackle quirky prompts. They reveal how AI helps them create personalized messages swiftly, while adding human touches for impact. The competition also highlights strategies for engaging with big brands and individual buyers. With a close score, Florin takes the win, but both share invaluable insights on personality and the importance of social proof in outreach.
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Episode notes
Short Subjects, Short Emails
- Keep subject lines very short (around 4-5 words) to boost open rates and make them look internal or passable.
- Write emails between 50-100 words with one sentence per paragraph for mobile-friendly, high-reply copy.
Personalization Multiplies Replies
- Personalization multiplies reply rates roughly fivefold versus generic outreach.
- Including social proof boosts reply rates further (data showed up to ~42% uplift).
Lead With Problem, Close With An Offer
- Frame the email with a clear problem and show a concise solution or peer example to build credibility.
- Close by asking for interest or a low-friction offer instead of a hard time ask.