1853: [Top Sales Tips 2024] Sell by Being Human – Alex Smith

In 'To Sell Is Human,' Daniel H. Pink challenges the traditional view of sales by arguing that everyone is involved in selling in some way. The book highlights how technology has changed the sales landscape, making honesty, fairness, and transparency essential. Pink introduces new ABCs of sales: Attunement, Buoyancy, and Clarity, and provides practical advice on how to approach sales in the 21st century. The book is divided into three parts, covering the rebirth of the sales profession, the new ABCs, and how to implement these strategies in real-life situations.