

An honest conversation with Jordan Matter: The oldest YouTuber with 11M subscribers
13 snips Jul 11, 2022
Jordan Matter, a renowned photographer and YouTuber with 11.5 million subscribers, shares insights about his journey from traditional photography to family-focused content creation at 55. He discusses the challenges and joys of creating videos with his kids, revealing the impact of authenticity and emotional storytelling. Jordan's son, Hudson, joins in to share his unique perspective on growing up in the spotlight. They explore the evolution of YouTube's landscape while emphasizing the balance between personal life and engaging content.
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Vimeo Beginnings
- Jordan Matter initially uploaded videos to Vimeo, not YouTube, to showcase the process of his dance photography.
- He wanted to prove that his photos weren't Photoshopped, as some viewers claimed.
YouTube Facilities
- Jordan Matter's YouTube journey began with a goal to access YouTube's facilities.
- His partner suggested that 10,000 subscribers would grant them free access.
Expanding Your Lane
- Find your niche on YouTube, but don't stay in it for too long.
- Expand your content to stay relevant and reach a wider audience.