Navigating YouTube Finances and Brand Partnerships

Today on the Colin and Samir Show, we’re speaking with Jordan Matter. 

He’s a creator who has built an audience of 11.5 million people on YouTube through photography challenges and now family content featuring his kids. Prior to joining YouTube, Jordan had a career as a photographer in New York City. At 55, he refers to himself as officially the oldest YouTuber with over 10 million subscribers.

In the episode, Jordan talks about how he grew his channel, the dangers of creating content with your kids and the impact of YouTube on entertainment. We also got the unique opportunity to talk to Jordan’s 16-year-old son Hudson about what it’s like to have a famous dad and be part of his YouTube journey.

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