Jordan Matter

Jordan Matter, a renowned photographer and YouTuber with 11.5 million subscribers, shares insights about his journey from traditional photography to family-focused content creation at 55. He discusses the challenges and joys of creating videos with his kids, revealing the impact of authenticity and emotional storytelling. Jordan's son, Hudson, joins in to share his unique perspective on growing up in the spotlight. They explore the evolution of YouTube's landscape while emphasizing the balance between personal life and engaging content.

Jordan Matter, a talented photographer-turned-YouTuber, shares insights into his remarkable journey alongside his daughter Salish. They discuss how their viral dance photography evolved into a powerful father-daughter brand with 300 million monthly views. Jordan emphasizes the importance of authenticity over virality in building trust and the success of their new Sephora-backed skincare line, which captivated 87,000 fans at launch. He also touches on balancing parenthood with creativity, and their approach to avoiding influencer burnout and maintaining genuine connections.