Escape Your Limits & LIFTS LIFTS Episode 75 - The Truth Behind Profitable Fitness Studios | Julian Barnes of BFS
Jun 1, 2025
In this discussion, Julian Barnes, the Co-founder and CEO of BFS Network, sheds light on the latest trends in boutique fitness and studio profitability. He reveals how hiring a full-time manager significantly boosts success and explores the growing demand for Pilates, outperforming other fitness modalities. Julian also navigates the impact of tariffs on equipment pricing and shares essential strategies for maximizing profitability through quality service and strong customer retention methods. A must-listen for fitness enthusiasts and studio owners!
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Tariffs Shift Consumer Focus
- Tariffs create uncertainty causing consumers to pull back on discretionary spending.
- Operators can succeed by emphasizing health outcomes like mental health, sleep, and stress reduction over features.
Full-Time Manager Boosts Profitability
- Studios with a full-time manager have higher revenues and profits than those without one.
- Owners can then focus on growth while managers handle daily operations for profitability.
Revenue Ceiling For Owner-Teachers
- Owner-teachers hit a revenue ceiling due to limits on time and multitasking.
- Maximizing revenue requires shifting from teacher to CEO and hiring a manager for daily operations.