

Secrets to Become a Master Closer Without Scripts: Episode 786 with The Real Brad Lea (TRBL)
Feb 3, 2025
Josh Lyons, a sales expert known as the "James Bond of Closing," shares transformative insights on mastering scriptless selling. He emphasizes the importance of inner work and adaptability, encouraging salespeople to prioritize genuine interactions over rigid scripts. The conversation dives into emotional control, self-awareness, and personal growth as keys to becoming a top closer. Josh also reflects on the journey from earning £1,500/month to $100K/month within 18 months, urging listeners to embrace authentic connections and holistic approaches in their sales strategies.
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Ditch Scripts and Embrace Inner Work
- Ditch scripts and focus on inner work to become a top closer.
- Master emotional control, adaptability, and self-improvement alongside sales tactics.
Write Down Mental Blocks
- Before sales calls, clear your mind by writing down what's distracting you.
- Preparation includes managing your mental blocks to perform better during calls.
Sell Problem-Solving, Not Product
- Don't sell the product immediately; guide prospects to uncover their own issues.
- Engage prospects in a consultative conversation to uncover real needs and objections.