Josh Steimle discusses the importance of CEOs as content creators and communicators in the digital age. Topics include challenges faced by executives, communication disasters, role models, honing communication skills, and the power of attention in business success.
CEOs must become proactive content creators and master communicators in the digital world.
Writing a book can establish credibility and differentiate individuals in their industry.
LinkedIn serves as a powerful platform for showcasing expertise and connecting with professionals.
Deep dives
The Importance of Being a Master Communicator as an Executive
In the podcast episode, the importance of executive communications is explored. The shift from quiet executives who simply execute to proactive communicators and influencers is discussed. The risks of not being an effective communicator in the modern age are highlighted, as executives who are unable to communicate naturally can face PR nightmares and significant financial losses for their companies. It is emphasized that attention is the new currency of the future, with young executives who have mastered the art of communication being the role models in this regard. The importance of vulnerability, trust-building, and authenticity in executive communications is emphasized.
Building Personal Brands through Writing
The power and credibility of writing a book as a way to build a personal brand is underscored. It is noted that books have remained largely unchanged over centuries, and they continue to hold authority and provide a lasting impact. The recommendation is given to write a book if one can, as it establishes credibility and helps individuals stand out in their industry. The distinctiveness of books in terms of authority and the opportunity to refine and express ideas is highlighted, making them a valuable asset for personal branding.
Navigating Sensitive Topics and Personal Stories
The podcast touches upon the challenge of sharing personal stories and sensitive topics in writing. The example of a client involved in a controversial COVID response and subsequent business implosion is discussed. The dilemma of deciding what to share in a book involving both an amazing entrepreneurial story and a scandal is addressed. The importance of vulnerability, trust, and authenticity in storytelling is acknowledged, while considering legal and personal implications. The balancing act of being transparent, yet cautious in sharing sensitive information is emphasized, along with the significance of individual circumstances in making these decisions.
LinkedIn as a Professional Networking Tool
The significance of LinkedIn as a professional networking platform is highlighted. Its distinction as a space for conducting business and connecting with like-minded professionals is emphasized. The idea of authenticity and trust-building on LinkedIn is contrasted with the potential pitfalls of other social media platforms. It is noted that LinkedIn serves as a powerful tool for individuals to showcase their expertise, connect with potential clients, and grow their businesses. The advice given to newcomers is to explore LinkedIn, set up a profile, optimize it, connect with relevant professionals, and consistently share high-quality content.
The Future of Podcasting and AI's Impact
The future of podcasting is discussed, with an optimistic outlook on its evolution and potential. The podcast format's unique ability to offer authentic and unscripted conversations is appreciated. The rise of video podcasts and their impact on the medium is noted. The role of AI is explored, including its potential for automating content creation in both audio and video formats. The prospect of AI-generated audio and video content is seen as a game-changer, making high-quality content creation accessible to individuals without advanced communication skills. The ongoing growth and refinement of podcasting are predicted, with podcasts potentially replacing traditional media formats in the future.
Join Jess Larsen and co-host Ted Merz as they welcome Josh Steimle to discuss the evolving landscape of executive communications. They explore the increased importance of CEOs and top-level executives becoming proactive content creators and master communicators in today's digital world. Listen as they uncover the challenges faced by executives from different generations, the risks of communication disasters, and the power of attention in business success. Josh also shares insights on role models in the space and tips for honing communication skills, likening them to training at the gym.
