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20min chapter
What Makes CEO Communication Different?
Innovation and Leadership with Jess Larsen
Building a Personal Brand through Consistency and Experimentation
The chapter emphasizes the importance of consistency and experimentation in building a personal brand, using a successful individual's journey on LinkedIn as an example. It highlights the need to identify strengths and audience to create relevant content, discussing the concept of 'jobs to be done' for personal branding goals.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode