Innovation and Leadership with Jess Larsen cover image

What Makes CEO Communication Different?

Innovation and Leadership with Jess Larsen

CHAPTER

Building a Personal Brand through Consistency and Experimentation

The chapter emphasizes the importance of consistency and experimentation in building a personal brand, using a successful individual's journey on LinkedIn as an example. It highlights the need to identify strengths and audience to create relevant content, discussing the concept of 'jobs to be done' for personal branding goals.

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