Business Wars Starbucks vs Dunkin - Mission Espresso | 2
Mar 4, 2020
Join Howard Schultz, former CEO of Starbucks, who transformed the brand into a global powerhouse. He discusses his journey to Seattle and the awakening of his coffee passion while Dunkin’ Donuts thrived. Schultz reflects on a critical innovation moment in the coffee industry and shares insights from a vibrant coffee culture experience in Milan. The significance of Dunkin's beloved Fred the Baker ad is also explored, highlighting the fierce competition brewing between these coffee giants.
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Schultz's Boredom
- Howard Schultz, a successful VP, felt unfulfilled despite his material possessions.
- He yearned for a mission and disliked his weekends in the Hamptons.
Intriguing Orders
- Schultz noticed Starbucks' large coffee maker orders, sparking his curiosity.
- He decided to visit Seattle to investigate the company himself.
Seattle Visit
- Schultz's first visit to Starbucks at Pike Place Market impressed him.
- He was captivated by the store's atmosphere, coffee beans, roasting process, and the taste of Sumatra coffee.
