080: Ellie Kime Shares her "Choose Your Own Adventure" Private Podcast Lead Magnet

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May 7, 2025

In this engaging conversation, Ellie Kime, a messaging mentor and communication specialist, shares her innovative approach to communication for small business owners. She reveals how her 'Choose Your Own Adventure' private podcast lead magnet, From Inside The Jar, helps clients articulate their value more effectively. Ellie discusses the benefits of tailored content, audience feedback, and shorter episodes to boost engagement and confidence. Listeners discover why private podcasts outperform traditional formats and how they can transform client interactions.

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ANECDOTE

Ellie's Hands-On Messaging Support

Ellie Kime works entirely one-to-one with business owners, providing strategy sessions and ongoing support.
She acts as a 'cheerleader in your pocket,' helping clients confidently implement messaging strategies.

ANECDOTE

Ellie's Podcast Discovery Journey

Ellie discovered private podcasts through industry peers and her own podcaster experience.
She pivoted her private podcast to a unique interactive "Choose Your Own Adventure" format last year.

INSIGHT

Immersive Marketing via Choice

A "Choose Your Own Adventure" podcast creates immersive marketing by allowing listeners to self-select episodes.
This personalization helps reach more audience layers and builds faster, deeper connections.

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Are you a service-based business owner struggling to clearly communicate your value and losing opportunities because of it? In this episode of Launch Your Private Podcast, we sit down with Ellie Kime, a messaging mentor and communication specialist, who shares how she uses her private podcast lead magnet, From Inside The Jar, to help clients better articulate who they are, what they do, and why it matters.

Through a unique "Choose Your Own Adventure" structure, Ellie’s private podcast allows listeners to immediately focus on the messaging struggle that's most relevant to them—creating faster connection, clarity, and action.

Timestamps:

[0:00] Introduction to the episode and how Ellie Kime discovered private podcasts

[5:35] Creating the "Choose Your Own Adventure" structure for her private podcast lead magnet.

[8:20] Insights on how shorter, specific episodes improved listener engagement and boosted Ellie’s confidence.

[10:18] How Ellie promotes her private podcast and lessons learned about strategic marketing.

[13:23] The meaning behind the title From Inside The Jar and its branding significance.

[14:37] Audience feedback: how the private podcast built deeper connection and trust.

[18:20] Major shift in discovery calls: how listeners arrive better prepared after the private podcast.

[23:30] Viewing her private podcast as a central part of her future business ecosystem.

[24:43] Why private podcasts outperform PDFs for audience engagement.

[26:55] Brainstorming the idea of "self-segmented" private podcasts as a new lead magnet style.

[29:22] Lessons learned from building a private podcast: flexibility, feedback, and evolving structure.

[34:09] Future ideas Ellie is considering for expanding her private podcast use across her businesses.

[36:18] The importance of choosing marketing mediums that feel sustainable and fun.

Links:

https://www.eleanormollie.co.uk

https://www.instagram.com/eleanor_mollie

https://www.threads.net/@eleanor_mollie

Link to private podcast From Inside The Jar: https://www.eleanormollie.co.uk/jar

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