In this engaging conversation, Ellie Kime, a messaging mentor and communication specialist, shares her innovative approach to communication for small business owners. She reveals how her 'Choose Your Own Adventure' private podcast lead magnet, From Inside The Jar, helps clients articulate their value more effectively. Ellie discusses the benefits of tailored content, audience feedback, and shorter episodes to boost engagement and confidence. Listeners discover why private podcasts outperform traditional formats and how they can transform client interactions.