Shopify Masters The Future of DTC: Funding Strategies and Using AI
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Feb 18, 2025 Matthew Scanlon, founder of Naadam and sustainable cashmere innovator, shares his adventurous beginnings, including a daring cash transport across the Gobi Desert. He discusses the dual challenges of securing funding and building a meaningful DTC brand that connects with local herders. Insights into the shift towards e-commerce highlight the impact of storytelling for brand purpose. Matthew also dives into leveraging AI tools to enhance customer service and marketing, emphasizing their role in shaping sustainable business practices.
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Naadam's Origin Story
- Matthew Scanlan's Naadam journey began with a month-long stay with nomadic herders in the Gobi Desert.
- This experience inspired him to establish a sustainable cashmere company.
Human Universality
- Scanlan's time in Mongolia revealed the universality of human emotions.
- This realization fueled his desire to share this message on a larger platform.
Emphasize Your 'Why'
- Focus on the 'why' behind your business.
- Articulating your values and mission can resonate with investors and customers.