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Matthew Scanlon

Founder of Naadam, a sustainable cashmere clothing company. He shares his experiences building a DTC brand, securing funding, and leveraging AI tools.

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Feb 18, 2025 • 38min

The Future of DTC: Funding Strategies and Using AI

Matthew Scanlon, founder of Naadam and sustainable cashmere innovator, shares his adventurous beginnings, including a daring cash transport across the Gobi Desert. He discusses the dual challenges of securing funding and building a meaningful DTC brand that connects with local herders. Insights into the shift towards e-commerce highlight the impact of storytelling for brand purpose. Matthew also dives into leveraging AI tools to enhance customer service and marketing, emphasizing their role in shaping sustainable business practices.