

Rivian CEO RJ Scaringe says too many carmakers are copying Tesla
29 snips Jul 22, 2024
RJ Scaringe, the innovative founder and CEO of Rivian, shares insights on the rapidly evolving electric vehicle market. He discusses Rivian's recent unveiling of five new models and a strategic $5 billion partnership with Volkswagen. RJ critiques the trend of carmakers copying Tesla, emphasizing the importance of unique technological advancements. The conversation dives into Rivian's restructuring to enhance efficiency and profits, as well as the exciting prospects of their upcoming R2 model aimed at affordability in the EV sector.
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In-House Platform Development
- Rivian developed its software and electronics in-house, creating a platform with cost savings and easy updates.
- This platform, including the network architecture and software, is valuable and led to a joint venture with Volkswagen.
Zonal vs. Domain Architectures
- Rivian and Tesla have successfully implemented zonal architectures in their vehicles, unlike many traditional carmakers.
- Traditional carmakers still rely on domain or feature-based architectures with many ECUs, making software updates complex.
Network Architecture Alignment
- Previous partnerships faced challenges integrating Rivian's network architecture with those of other manufacturers.
- The Volkswagen deal focuses on aligning network architectures, making platform sharing and manufacturing easier.