Decoder with Nilay Patel cover image

Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Decoder with Nilay Patel

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Factory Expansion Decisions

This chapter examines Rivian's strategic decision to expand its factory in Normal, Illinois, while halting plans for a new facility in Georgia, emphasizing capital efficiency and operational flexibility. It also discusses the financial challenges and market adaptations Rivian faces as it aims for profitability in the competitive electric vehicle industry.

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