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JUST Branding
S01.EP21 - Making a Difference with Michael Johnson
Dec 14, 2020
Michael Johnson, founder and creative director of Johnson Banks, discusses the importance of branding beyond visual elements. He shares insights on defining values and tone of voice, the power of distilling messages, and the inspiration behind his book on branding.
40:28
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Quick takeaways
- Branding encompasses both visual and verbal aspects, with strategic brand thinking playing a vital role in creating impactful brand identities.
- Exploring unconventional and unique ideas in design projects can help brands stand out and create memorable experiences for their audiences.
Deep dives
The Power of Defining Brands
In this podcast episode, the guest Michael Johnson, founder of Johnson Banks, discusses the importance of defining brands. He emphasizes that branding goes beyond just a logo and visuals, but also encompasses the verbal aspects of a brand. Johnson shares examples of how his company has helped clients distill their brand message, such as Teach First and Cambridge University. The conversation highlights the power of strategic brand thinking and the impact it can have on organizations and their audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode