The Importance of Verbal Identity for Organizations

Michael Johnson is the founder and creative director of Johnson Banks, an incredible design consultancy based in London, responsible for the rebranding of companies such as Virgin Atlantic, Think London, Christian Aid and many more.

His company is known for how they define, then design, brands that make a difference and that’s what we discuss in this episode, as well as Michael's incredible book “Branding in 5.5 Steps” which is focused on the branding process, from the lens of both strategy and design.

Plus, we’ll explore his latest book release, “Now Try Something Weirder”, which shows how to have great ideas & survive in the creative business. We’re incredibly stoked & privileged to have Michael on the show, as his award-winning work really does change lives.