Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Almost All SEO Will Become Programmatic
Aug 7, 2024
Thenuka Karunaratne, a professional from daydream, dives into the dynamic future of SEO and its shift towards programmatic methods. He highlights how automation and AI are revolutionizing traditional SEO, making practices more efficient. The discussion covers leveraging structured data for scalable content, the importance of genuine contributions over mere traffic, and the need for businesses to adapt to these technological changes. Thenuka also emphasizes the significance of unique data and tools like Wix Studio in enhancing content generation.
23:17
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Quick takeaways
- The shift towards programmatic SEO is driven by automation and AI, enabling businesses to efficiently respond to diverse long-tail search queries.
- Successful implementation of programmatic SEO depends on understanding customer needs and ensuring relevance to the specific search behaviors of target audiences.
Deep dives
The Shift to Programmatic SEO
The adoption of programmatic SEO is seen as essential for achieving scalable organic growth. This approach leverages structured data to generate relevant content automatically, thus addressing the vast number of long-tail search queries that a traditional SEO strategy may miss. For instance, companies like Canva and Zapier exemplify this by utilizing their data repositories to create targeted web pages efficiently. By focusing on programmatic SEO, businesses can tap into large search volumes without the resource burdens associated with manually creating content.
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