Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Should I Lower my Prices to Book More Clients as a Social Media Manager?

9 snips
Jan 19, 2025
Could lowering your prices actually hurt your business? Discover how insecurities can fuel pricing decisions that dilute service value. Instead of resorting to discounts, focus on your expertise and long-term goals. The episode dives into common pricing anxieties in the social media management world and shares strategies to enhance your pricing strategy without compromising quality. It's all about confidence, positioning, and showcasing the true worth of your services!
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ADVICE

Improve Before Lowering Prices

  • Evaluate your business practices before lowering prices.
  • Focus on offer positioning, sales calls, and confidence.
ANECDOTE

Students' Lower-Priced Packages

  • Ellen advised two students against creating lower-priced packages.
  • She helped them see how it contradicted their business goals.
ADVICE

Don't Undersell Yourself

  • Don't undervalue your services by offering cheap packages.
  • Consider the long-term goals and the value of your time.
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