Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy cover image

Should I Lower my Prices to Book More Clients as a Social Media Manager?

Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

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The Pitfall of Lowering Prices: Maintaining Value in Social Media Management

This chapter explores the challenges social media managers face with pricing strategies, particularly the urge to reduce prices in tough times. It emphasizes the importance of confidence, positioning, and marketing over lowering prices, suggesting alternatives to enhance value without sacrificing quality.

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