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Business Wars
Best of Business Wars Daily | Toying Around | 6
Nov 9, 2023
Comedian Gianmarco Soresi and toy expert James Zahn discuss the challenges faced by legendary toy stores today. They delve into the impact of nostalgia on sales, the significance of brick and mortar toy stores, and the intersection of entertainment and toys. The speakers also explore the revival attempts of Toys-R-Us, the success and potential of toy-based movies like Barbie and G.I. Joe, and the power of nostalgia in the battle against online retailers.
35:34
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Quick takeaways
- Toys R Us is attempting to appeal to Gen X and millennial nostalgia by opening new stores, but it remains to be seen if this will drive sales amidst a competitive market.
- Toy brands like Barbie, Rock'em Sock'em Robots, and Polly Pocket are being made into movies by Mattel Films, but the success of these movies is uncertain.
Deep dives
Toys R Us Opening New Stores to Tap into Nostalgia
Toys R Us is surprising everyone by opening new stores in hopes of appealing to Gen X and millennial nostalgia, but the question remains whether this move is enough to drive sales and if brick and mortar toy stores still have a role to play.
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