Business Wars
Best of Business Wars Daily | Toying Around | 6
Nov 9, 2023
Comedian Gianmarco Soresi, known for his special in Netflix's "Verified Stand-Up," joins toy industry expert James Zahn, Editor-in-chief of The Toy Book. They dive into the nostalgia-driven revival of iconic toy stores like Toys R Us and how childhood memories shape consumer behavior today. The duo weighs in on the recent cinematic journeys of toys like Barbie while pondering which toys might succeed or flop as movie stars. Their witty banter and personal anecdotes bring the evolving landscape of play to life, making it a delightful listen.
35:34
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Toys R Us is attempting to appeal to Gen X and millennial nostalgia by opening new stores, but it remains to be seen if this will drive sales amidst a competitive market.
- Toy brands like Barbie, Rock'em Sock'em Robots, and Polly Pocket are being made into movies by Mattel Films, but the success of these movies is uncertain.
Deep dives
Toys R Us Opening New Stores to Tap into Nostalgia
Toys R Us is surprising everyone by opening new stores in hopes of appealing to Gen X and millennial nostalgia, but the question remains whether this move is enough to drive sales and if brick and mortar toy stores still have a role to play.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
