James Zahn, Editor in Chief at The Toy Book, shares his expertise on the hottest holiday toys and how retailers are catering to budget-conscious shoppers. He discusses the rise of innovative toys and the challenges faced by tech-dependent products. The conversation also touches on the shift in consumer behavior during tough economic times, as well as strategies to enhance merchandising. Zahn's insights reveal how toymakers are navigating this evolving landscape to meet the demands of families.

Comedian Gianmarco Soresi and toy expert James Zahn discuss the challenges faced by legendary toy stores today. They delve into the impact of nostalgia on sales, the significance of brick and mortar toy stores, and the intersection of entertainment and toys. The speakers also explore the revival attempts of Toys-R-Us, the success and potential of toy-based movies like Barbie and G.I. Joe, and the power of nostalgia in the battle against online retailers.