Product Thinking

Episode 206: Building and Scaling Zero to One Products with Uday Marepalli

43 snips
Jan 15, 2025
Uday Marepalli, Director of Product Management at Upwork, is an expert in AI-driven initiatives and zero-to-one product development. He discusses the thrilling challenges of creating new products from scratch, emphasizing the need for balancing speed with strategic validation. Uday shares insights on navigating conflicting information and making agile pivots. He also delves into the unique obstacles of building AI products, such as data collection and ensuring transparency, all while keeping the customer's needs at the forefront.
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INSIGHT

Zero-to-One Product Benefits

  • Building zero-to-one products hones foundational skills.
  • These skills include resilience, customer obsession, iterative thinking, and storytelling.
ADVICE

Customer Focus and Iteration

  • Focus relentlessly on understanding key customer problems and directly engage with customers to validate them.
  • Prioritize progress over perfection; launch small, iterate based on feedback.
ADVICE

Leading satisfaction indicators

  • Pair retention with leading indicators like customer satisfaction, as retention is a lagging metric.
  • Use the "Ellis score" by asking how disappointed users would be if they could no longer use your product.
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