The AI Report Live with Liam Lawson

Why the Real Robotics Revolution Starts in the Midwest — Not Silicon Valley | Josh Furstoss

Oct 16, 2025
Josh Furstoss, founder of Spinout Studios and former CEO of Incued, shares a riveting journey from cleaning up in a grocery store to spearheading tech startups. He discusses the eye-opening lessons from his early corporate life and his passion for financial transparency in fintech. Josh explains the unique potential of the Midwest for robotics innovation, emphasizing niche markets and the importance of founders with deep knowledge. He also reflects on redefining success and how technology creation is his artistic expression.
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ANECDOTE

From Butcher To Tech Sales

  • Josh cleaned blood from meat-department walls and once handled a coworker who threatened someone with a flashbang grenade.
  • That grocery job pushed him into phone retail and eventually tech sales at Samsung.
ANECDOTE

Cold Messages Launched His Career

  • Josh cold-messaged every CEO he could find on LinkedIn and landed a startup role at age 19.
  • He worked long hours doing anything needed, which launched his tech career and network.
ADVICE

Outreach Beats Formal Applications

  • Do outreach directly instead of relying solely on formal job applications to get uncommon early-career opportunities.
  • Maintain a portfolio or visible work to prove credibility for cold outreach.
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