Connect with Josh Furstoss: https://www.linkedin.com/in/josh-furstoss/
Follow Josh on X: https://x.com/josh_furstoss
👉 In this episode, Liam Lawson sits down with Josh Furstoss — founder of Spinout Studios and former CEO of Incued — to unpack his journey from cleaning blood off walls in a grocery store meat department to building and exiting a data intelligence startup. Josh shares his wild early job stories, how curiosity and enthusiasm launched his tech career, and the lessons learned working with government agencies on large-scale security projects. They dive deep into the creation and mission behind Incued, the moral drive for financial transparency, and Josh’s new focus with Spinout Studios — helping corporations turn dormant IP and data into profitable spinouts. The conversation also explores wealth, purpose, robotics, the future of work, and what truly brings peace and meaning after an exit.
📚 Chapters 00:00
Early Jobs and Wild Grocery Store Stories
04:40 Learning Sales at Best Buy and Samsung
08:10 Breaking Into Tech Through Cold Outreach
12:00 Corporate Life, Security Projects, and the FBI
17:10 Learning Value and Realizing Undervaluation
21:00 First Startup Failures and Founding Incued
25:20 Building Truth and Transparency Into Fintech
27:40 Anger, Pain, and Finding Purpose Post-Exit
33:30 Wealth, Status, and the Myth of Success
38:05 Building Spinout Studios — Founders vs Consultants
43:00 The Art of Spinouts and Niche Innovation
47:30 Midwest Private Equity Culture vs SF Startups
51:45 The Future of Robotics and Specialized Automation
53:40 Loneliness, AI Companionship, and Human Connection
56:27 The Future of Work and Economic Displacement
01:02:20 Why Josh Does What He Does
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