The CMO Podcast

Molly Battin (Home Depot) | Your Career as a Tool Belt

Sep 27, 2023

Molly Battin, CMO of Home Depot, discusses brand partnerships like ESPN College Game Day, building trust with customers through transparency, and innovative digital advertising strategies. She also explores the evolving landscape of marketing leadership, the impact of mentorship, and the importance of company culture in fostering innovation.

55:18

Episode guests

Molly Battin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building a strong organizational culture is key to reflecting brand values.

Embracing constant learning and discomfort leads to innovation and growth.

Balancing brand building with performance metrics is crucial for marketing success.

Deep dives

Cultivating a Strong Culture for Brand Success

Focusing on creating and nurturing a strong culture within an organization to align with brand values is a top priority for Molly Bat. She emphasizes that branding and culture are interconnected, with branding reflecting the organization's ethos. Throughout her career at Turner, Delta, and Home Depot, Molly has prioritized building and elevating culture, viewing it as essential for long-term brand success.

Introduction

3min

Building Brand Affinity Through Partnerships and Culture

12min

Success Strategies for CMOs and Culture Comparison Between Delta and Home Depot

2min

Building Trust and Authenticity in Customer Interactions

15min

Innovative Partnership and Digital Strategies in Advertising

4min

Evolution of Marketing Leadership and Mentorship Impact

18min

Reflections on Inspirational Figures and Collegiate Football

2min

Insights on Teamwork, Career Development, and Strategic Prioritization

2min

Jim's guest this week on The CMO Podcast is Molly Battin, the Senior Vice President and Chief Marketing Officer at The Home Depot, the iconic orange-branded home improvement retail company. Since the first store opened in the Atlanta suburbs in 1978, Home Depot has become one of the largest retailers in the United States, with almost 500,000 employees and more than $151 billion in revenue.

Molly is no stranger to managing large brands. Her career journey so far has taken her through brand giants like Coca-Cola, Delta Air Lines, and Warner Media (where she spent 19 years) before donning the bright orange apron in 2022 as Home Depot’s new CMO.

We kick off this episode early in the football season, which is only appropriate: Home Depot’s signature sponsorship of ESPN’s College Game Day is one of the longest running brand partnerships. Recorded at the Next Gen CMO Academy at Deloitte University in Dallas, Texas, The CMO Podcast happily welcomes Home Depot’s Marketing Quarterback, Molly Battin!

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