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Molly Battin (Home Depot) | Your Career as a Tool Belt

The CMO Podcast

CHAPTER

Building Brand Affinity Through Partnerships and Culture

The chapter explores the speaker's journey into becoming a 'doer' through hands-on projects, focusing on skills like painting and smart home technology inspired by a home renovation. It highlights the successful partnership between Home Depot and ESPN's college game day, discussing strategies for engagement and measuring success. The importance of company culture in fostering employee passion and customer dedication is emphasized, stressing the role of marketing in storytelling and creating authentic connections.

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