Building Trust and Authenticity in Customer Interactions

Jim's guest this week on The CMO Podcast is Molly Battin, the Senior Vice President and Chief Marketing Officer at The Home Depot, the iconic orange-branded home improvement retail company. Since the first store opened in the Atlanta suburbs in 1978, Home Depot has become one of the largest retailers in the United States, with almost 500,000 employees and more than $151 billion in revenue.

Molly is no stranger to managing large brands. Her career journey so far has taken her through brand giants like Coca-Cola, Delta Air Lines, and Warner Media (where she spent 19 years) before donning the bright orange apron in 2022 as Home Depot’s new CMO. 

We kick off this episode early in the football season, which is only appropriate: Home Depot’s signature sponsorship of ESPN’s College Game Day is one of the longest running brand partnerships. Recorded at the Next Gen CMO Academy at Deloitte University in Dallas, Texas, The CMO Podcast happily welcomes Home Depot’s Marketing Quarterback, Molly Battin!

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