
Molly Battin (Home Depot) | Your Career as a Tool Belt
The CMO Podcast
Building Trust and Authenticity in Customer Interactions
The chapter emphasizes the importance of creating a positive work environment reflecting on customer interactions, discussing active listening, care, and transparency. Examples from Delta airlines and Home Depot showcase how brand trust is built through communication and customer well-being. The speaker explores aligning with millennial and Gen Z values, balancing storytelling with brand enhancement, and the challenges faced by a large retail company's CMO.
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