The GaryVee Audio Experience How to Make Better Videos with The Head of Culture & Trends at YouTube | Interview w/ Kevin Allocca
Jul 31, 2019
In a lively discussion, Kevin Allocca, YouTube's Head of Culture & Trends, dives into the art of creating compelling video content. He highlights the seismic shift toward authenticity in digital spaces, emphasizing passion over pure algorithmic strategies. The conversation touches on the evolving landscape of audience engagement and the emergence of innovative creators like Emma Chamberlain. Allocca also reflects on incorporating wisdom from older generations into the modern creator economy, illustrating how diverse cultural influences shape today's content.
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Influencer Skills
- Skills like public speaking and understanding audiences are valuable for influencers.
- Gary Vaynerchuk's background in these areas has contributed to his success.
Early YouTube Days
- Gary Vaynerchuk was an early adopter of YouTube, creating wine videos in 2006.
- He briefly left for a competing platform, Viddler, due to its tagging feature but returned.
Independent Voice
- Simply copying what's popular won't guarantee success on YouTube.
- A strong, independent voice is crucial for breaking through the noise.