Kevin Allocca
Head of Culture & Trends at YouTube, focusing on understanding popular trends and assisting creators.
Best podcasts with Kevin Allocca
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Jun 23, 2023 • 1h 3min
We interviewed a YouTube employee about why videos go viral
Today on the Colin and Samir show, we interview YouTube's Head of Trends, Kevin Allocca. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 31, 2019 • 32min
How to Make Better Videos with The Head of Culture & Trends at YouTube | Interview w/ Kevin Allocca
In a lively discussion, Kevin Allocca, YouTube's Head of Culture & Trends, dives into the art of creating compelling video content. He highlights the seismic shift toward authenticity in digital spaces, emphasizing passion over pure algorithmic strategies. The conversation touches on the evolving landscape of audience engagement and the emergence of innovative creators like Emma Chamberlain. Allocca also reflects on incorporating wisdom from older generations into the modern creator economy, illustrating how diverse cultural influences shape today's content.
