Stay Paid Podcast Real Estate Coach for Ryan Serhant Shares Instagram Strategy That Generates $14M
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Jan 27, 2025 Dan MacKinnon, a real estate coach and content creator from Sarasota, shares his insights on dominating social media. He reveals how 70% of his $14M in annual sales comes directly from Instagram. The discussion dives into the importance of emotional intelligence in marketing and the pitfalls many agents face. Dan emphasizes niche selection and offers practical tips for creating cinematic content. Authenticity is key, and he shares strategies to engage communities effectively, making social media a powerful tool for real estate success.
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Client-Focused Content
- Focus on content that directly addresses your target audience's needs and provides value.
- Avoid creating content that only appeals to you or your existing network.
Instagram Success
- Dan MacKinnon generates 70% of his $14-20 million annual sales from organic Instagram leads.
- He doesn't pay for Instagram ads and has a relatively small following.
Local Content Strategy
- Create local content that showcases your city and appeals to residents.
- Focus on high-quality, engaging content rather than quantity or frequency.