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Dan MacKinnon

Seasoned real estate professional, entrepreneur, and content creator based in Sarasota, Florida. Shares his expertise in content strategy and building a successful real estate business through social media.

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Jan 27, 2025 • 34min

Real Estate Coach for Ryan Serhant Shares Instagram Strategy That Generates $14M

Dan MacKinnon, a real estate coach and content creator from Sarasota, shares his insights on dominating social media. He reveals how 70% of his $14M in annual sales comes directly from Instagram. The discussion dives into the importance of emotional intelligence in marketing and the pitfalls many agents face. Dan emphasizes niche selection and offers practical tips for creating cinematic content. Authenticity is key, and he shares strategies to engage communities effectively, making social media a powerful tool for real estate success.