Dan MacKinnon

Dan MacKinnon, a real estate coach and content creator from Sarasota, shares his insights on dominating social media. He reveals how 70% of his $14M in annual sales comes directly from Instagram. The discussion dives into the importance of emotional intelligence in marketing and the pitfalls many agents face. Dan emphasizes niche selection and offers practical tips for creating cinematic content. Authenticity is key, and he shares strategies to engage communities effectively, making social media a powerful tool for real estate success.