The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust cover image

The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust

#59 - The Future of Digital Customer Relationships (with Jamie Smith)

Sep 22, 2023
Jamie Smith, digital technology expert, discusses the future of digital customer relationships. Topics include customer engagement channels, maintaining a human touch in digital interactions, intermediaries' influence on interactions, shifting focus from quantity to quality, and the evolution of identifiers.
59:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Organizations should embrace self-sovereign identity and personalized channels to improve customer engagement, reduce costs, and build trust.
  • A new customer engagement channel centered around self-sovereign identity and personalization can revolutionize the way organizations interact with customers.

Deep dives

The importance of self-sovereign identity for organizations

Organizations should take self-sovereign identity (SSI) seriously as it will impact how they interact with customers in the future. The current methods of customer engagement, such as call centers and push notifications, are becoming less effective due to cost-cutting efforts and digital transformation. Instead, organizations should focus on personalized channels where customers have more control, such as messaging apps, email, websites, and apps. By embracing SSI and empowering customers with their own digital tools, organizations can improve customer engagement, reduce costs, and build trust.

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